What is the ColoYota Expo?
- It’s a swap meet for Toyota and Lexus 4×4 parts, tools, camping equipment, overland gear and accessories, and more.
- It’s an overland vendor expo for local Colorado businesses and automotive repair & modification shops. You’ll get a chance to see unique products and meet the people who make and install them.
- It’s a car show for the coolest Toyota and Lexus 4WD vehicles. If you have one of those rigs that gets attention in every parking lot, bring it to the Expo and show it off to the crowd who will appreciate what they’re looking at.
- It’s a silent auction where you can bid and win cool offroad parts. All the funds raised will go towards keeping trails open for motorized access.
- It’s a way to meet Colorado 4×4 clubs. In addition to Rising Sun, several other local 4×4 clubs will be set up so you can meet their members and learn what they’re all about.
- It’s a place to learn about off-road skills and recovery. We’ll have demonstrations from certified 4WD training experts.

What does it cost to attend the Expo?
- $5 per adult. That includes selling gear at the swap meet. Kids are free.
- $150 per vendor. If you own a business and want to be an exhibitor at the Expo, contact us or register now. The Expo is a great place to show off your awesome products & services.
- $100 per sponsor. If you own a business and want to support the Expo or donate a raffle prize — but don’t intend to set up a booth at the event — become a sponsor.

Why should I attend the Expo?
- It’s like the best garage sale ever. If you have stuff in your garage you don’t need, bring it to the Expo and sell it. Or bring some cash and go home with awesome treasures.
- Meet the A-List of local vendors. The businesses you meet here are among the elite along the front range for routine vehicle maintenance, repairs, modifications, original products — even turn-key 4×4 and overland builds.
- See awesome gear, in-person and in one place. Our Sponsors include providers of original aftermarket products, armor, and the world’s best aftermarket accessories, all stocked, showcased, and installed locally. If you’re at all serious about maintaining, modifying, or transforming your Toyota and Lexus 4×4, this is the network of professionals you need to know.
- Find your people. Anyone who considers themselves an enthusiast, influencer, or fan of the Toyota 4×4 brand, is going to find their way to the ColoYota Expo. If that sounds like a group you’d like to be a part of, come meet us!
Where is the ColoYota Expo held?
- Jefferson County Fairgrounds. There’s lots of parking and plenty of space for everyone. Here’s a link to the correct entrance on the west side

Who runs this event?
- The ColoYota Expo is put together by Rising Sun 4×4 Club of Colorado, which is Colorado’s oldest and biggest all-Toyota 4×4 club. We’re also a chapter of the TLCA, the national organization for Toyota 4×4 owners.

What happens with the money raised by this event?
- Profits go to keeping trails open in Colorado. Specifically, we donate money to organizations like Stay the Trail, CORE, and Blue Ribbon Coalition — groups that are actively fighting to keep our access to trails open.
- Rising Sun 4×4 Club uses funds to keep open its three adopted trails: Argentine Pass, Kingston Peak, and Jenny Creek. We work in partnership with the National Forest Service to perform annual runs on each trail including maintenance, site improvements, and route improvements.
What if I get hungry while at the Expo?
There will be food trucks. You won’t go hungry.
