Third Annual ColoYota Expo

Saturday, May 17, 2025
Jefferson County Fairgrounds

ColoYota Expo is your home town, homegrown overland vendor expo, swap meet, car show, and meet & greet. It’s open to all owners of any Toyota or Lexus 4×4.

It costs $5 to attend. You can come walk around, check out all the cool Toyota 4WD vehicles, and maybe buy some stuff. Or you can bring a car-load of car parts, tools, and camping equipment to sell. Either way, it costs $5 per adult. Kids are free.

We’ll have 4×4 businesses exhibiting at the Expo as well, so it’s a cool place to check out some vendors you may not have heard of. There will also be food trucks, so you won’t go hungry.

If you own a business and want to be an exhibitor at the Expo, contact us or register now. Your business can also be a sponsor of the event, meaning you want to support the event with money and a raffle prize but don’t intend to set up a booth at the event.

The ColoYota Expo is put together by the Rising Sun 4×4 Club of Colorado, which is Colorado’s oldest and biggest all-Toyota 4×4 club. We’re also a chapter of the TLCA, the national organization for Toyota 4×4 owners.

The ColoYota Expo is the place you want to be, the people you want to know, and the vendors and organizations you want to be a part of, as you enjoy Colorado’s public lands from your Toyota & Lexus 4×4.

Better than a non-profit event, this event is for you, the epitome of for the people, by the people. This event helps preserve off-highway access to you, in your motorized vehicle, meaning all proceeds from the event go to keeping trails open in Colorado. Specifically, we donate money to organizations like Stay the Trail, CORE, and Blue Ribbon Coalition, groups who are actively fighting to keep our access to trails open. Even more specifically, Rising Sun 4×4 Club uses its funds to keep its three adopted trails of Argentine Pass, Kingston Peak, and Jenny Creek, open to all users, working in partnership with the Forest Service performing annual trail runs on each including trail maintenance, site improvements, and route improvements. Because of Rising Sun’s volunteerism, these trails are open to you. And from your support, the Rising Sun can continue these efforts. Woo hoo!

The A-List of local vendors. The businesses you meet here are among the elite along the front range for providing routine vehicle maintenance, repairs, modifications, original products, even turn-key 4×4 and overland builds. Sponsors also include providers of original aftermarket products, armor, and the world’s best aftermarket accessories, all stocked, showcased, and installed locally. If you’re at all serious about maintaining, modifying, or transforming your Toyota and Lexus 4×4, this is the network of professionals you need to know.

The coolest builds, the sickest rigs, and the area’s most experienced and knowledgeable off-roaders can all be found at the ColoYota Expo. A veritable who’s who among local Toyota 4×4 fame, you will be able to meet the area’s most prominent influencers, certified 4wd trainers, and owners and operators of the best local brands. Anyone who considers themselves an enthusiast, influencer, or fan of the Toyota 4×4 brand, is going to find their way to the ColoYota Expo.

  • Bring your Toyota 4×4 – all years and models welcome!

  • Swap meet – bring your parts to sell or cash to buy something cool!

  • Meet awesome fellow Toyota 4×4 enthusiasts!